Case Study

Building a Culture of Inclusion

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Team in a conference room on a hybrid video call

The Challenge

Mintel, a global market research company, recognized the imperative of implementing a D&I program amidst increasing industry pressures and the evolving landscape of employee expectations. As a privately-owned entity, Mintel grappled with the absence of a comprehensive D&I framework, particularly in fostering diverse, inclusive leadership within their teams.

A Town Hall meeting in 2020 addressing the shifting dynamics within Mintel's organization, along with extensive market research, illuminated the pressing need for a unified D&I approach. Mintel identified a lack of clarity regard in D&I definitions and a deficiency in inclusive leadership, highlighting the need for a tailored program to address these gaps.

The Solution

Mintel partnered with RW3 CultureWizard to implement their Global Inclusion Suite, attracted by its innovative approach to D&I education.

The program’s modular structure facilitated the development of a shared language around D&I initiatives within Mintel, enabling focused discussions on specific topics. Moreover, the emphasis on inclusive leadership resonated with Mintel’s objectives, with tailored modules for both general employees and management. RW3’s comprehensive support, including Discussion Guides and ongoing training, streamlined the integration of the program into Mintel’s existing Learning and Development (L&D) setup.

Results

Since the implementation of the RW3 CultureWizard’s Global Inclusion Suite, Mintel has observed a qualitative shift in organizational culture.

Increased dialogue surrounding D&I, its implications, and inclusive language signifies a tangible cultural transformation. Leaders within Mintel are actively championing D&I efforts, fostering discussions on research projects and embracing inclusive practices. The initial one-year contract blossomed into a long-term partnership, with RW3 CultureWizard supporting Mintel’s ongoing education needs through regular module rollouts and specialized courses on racial bias and neurodiversity.

"As a one-person show, I facilitated 45 follow-up sessions, each 60 minutes long, over 60 days across three regions globally (Americas, EMEA, and APAC) in their respective time zones."

Adiat Baker, Global Diversity Manager