The Seven Keys To Doing Business With a Global Mindset

Managing Across Cultures takes you far beyond other books that simply catalog the customs, gestures, and language vagaries of other cultures. This in-depth, strategic guide will help in every facet of business—from hiring and motivating employees to developing winning sales pitches and marketing campaigns. Read the first four chapters in the ebook: 

  • Chapter 1: How We Got Here
  • Chapter 2: Deal or Debacle: DaimlerChrysler and Cultural Lessons from the Big Guys
  • Chapter 3: What Is Culture and What Is Personal Style?
  • Chapter 4: Effective Leadership: Managing Talent Across Cultures—Hiring, Training and Retaining

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